Maikkom · About us
Born in Aix-en-Provence in 2015 as W‑Studios, Maikkom was built on a simple idea: a visual only convinces when it understands the brain and the behaviour of the people it speaks to.
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Our story
Ten years of evolution, one constant standard: visuals that are understood fast and make people act.
Florent founds W‑Studios in Aix-en-Provence, a web agency. First clients in restaurants and local retail: websites, logos and printed materials.
The work expands to visual identities, brand guidelines and brand strategy, for mid-sized companies and national associations.
Exploring 3D printing for prototyping and promotional objects. Technical and creative skills broaden.
The agency adopts a new visual identity.
W‑Studios becomes Maikkom. The studio refocuses on what sets it apart, cognitive design, and brings together graphic design, web design and eco-friendly printing. The unlimited graphic design subscription becomes its signature offer, and the current identity arrives in 2025.
Florent's background
A graphic designer trained in art history, seasoned behind the scenes of many agencies, who found his method in cognitive science.
Florent first trained in art history, then in graphic design. He learned to look at images before learning to build them.
He has also worked white-label for various web and communication agencies: visual identities, websites and materials designed under their name, for their clients. An experience that exposed him to very different sectors and expectations.
One question followed him throughout: why does a visual work, or not? Drawn to human behaviour and neuroscience, he trained in neuromarketing and cognitive science. This dual culture, the image and how it is perceived, became Maikkom's method.
“Visual communication cannot be done well if it does not understand the science of the brain and of behaviour.” Florent Baeza-Wilhelm, founder of Maikkom
Our specialty
Applying cognitive science and the knowledge of human behaviour to design. It is Maikkom's specialty, and the reason the studio exists.
01
Every creation starts from how the brain works: how the eye travels across a layout, what captures attention, what is remembered.
02
Visual hierarchy, mental load, gaze path, cognitive biases: these principles guide every choice of composition, colour and copy.
03
The goal is not only to please. A visual must be understood fast and trigger action: a click, a message, a purchase.
Maikkom today
Based in Aix-en-Provence and working remotely across France. Its signature offer: the unlimited graphic design subscription, all your requests, one at a time, with the same designer from brief to delivery, no repeated quotes.