Branding · Brand identity · Strategic design
Visual identity agency:
your entire brand territory
Your visual identity is the first contact between your brand and your customers. In 7 seconds, they decide whether to trust you. We build the visual system that turns that first impression into a lasting competitive advantage.
A visual identity is far more than a logo
A logo identifies. A visual identity builds trust. It is a complete system — colours, typefaces, iconography, usage rules — that ensures every touchpoint with your customers tells the same story and reinforces your credibility.
Without this system, your communication fragments: a website that looks nothing like your business cards, inconsistent social media, makeshift internal documents. Every inconsistency erodes the perceived value of your company and costs you opportunities.
At Maikkom, we apply cognitive design to brand building. Our visual identities are not decorative: they are engineered to shape perception, aid recall and accelerate the buying decision. See our graphic design pricing or explore our work.
Run the diagnosis
When should you create or redesign your visual identity?
If you recognise yourself in any of these signals, your brand image is probably holding back your growth.
Your logo is more than 10 years old
Visual codes evolve. A dated logo sends a signal of stagnation to your prospects, even when your offer is excellent. A well-managed redesign modernises your image without losing your recognition equity.
Your positioning has evolved
New audience, new market, a move upmarket: if your business has changed but your image has stayed the same, the gap creates confusion and erodes your legitimacy.
Your materials are inconsistent
Your website uses different colours from your printed materials, and your social media has a style of its own. This fragmentation dilutes your brand and weakens every touchpoint.
You are launching a new venture
A new company, a new product, a spin-off: starting with a structured visual identity from day one saves you far higher correction costs down the line.
The complete deliverable
What a professional visual identity contains
Every element is designed to work together and guarantee total consistency across all your communication materials, from print to digital.
Logo and variations
Primary logo, monochrome and reversed versions, favicon, horizontal and vertical formats. Each variation is optimised for its context of use: screen, print, engraving, embroidery.
Brand guidelines
Colour palette (CMYK, RGB, Pantone, HEX), typographic system (headings, body, web-safe), clear-space zones, minimum sizes and things to avoid. The reference document that governs your visual communication.
Stationery and core materials
Business cards, letterhead, responsive HTML email signature and presentation folder. Your first printed touchpoints, consistent from day one.
See our detailed pricing for each service individually or as a package.
Need a bespoke visual identity?
Get a free, personalised recommendation in under 24 hours. We analyse your project and objectives to propose the right solution for you.
Our approach to branding
How we build your brand system
Brand audit
In-depth analysis of your market, your competitors and your personas. We identify the visual codes of your sector to define a differentiating graphic positioning. No creation without strategy.
Art direction
Moodboards, typographic exploration, palette studies and perception testing. Several creative directions enrich your thinking before converging on the chosen one. Every choice is justified.
Brand system
Beyond the logo: we build a complete visual ecosystem with its rules, applications and reusable templates. Your team can produce on-brand materials independently, with no reliance on us.
Creation or redesign?
Create a visual identity or modernise the existing one
Two situations, two approaches. Identify the one that fits your need to make the right decision.
Identity creation
You start from a blank page: a new company, a new product or a radical repositioning. Together we define your visual world from scratch, aligned with your brand strategy and your market.
- Complete creative freedom
- Solid foundations from the start
- Timeline: 4 to 8 weeks
Identity redesign
Your brand already exists but its image no longer reflects who you are. We modernise your identity while preserving the recognition cues your customers already associate with you. A managed evolution, not a clean break.
- Brand equity preserved
- A smooth transition
- Timeline: 3 to 6 weeks
What sets us apart
Why entrust your visual identity to Maikkom
Cognitive design applied to branding
We use the principles of visual perception and cognitive neuroscience to design identities that capture attention, aid recall and steer decision-making in your favour.
Guaranteed multi-channel consistency
Your identity works everywhere: website, printed materials, social media, signage. A single point of contact for one unified brand across every channel.
Complete source files, zero dependency
You own everything: editable vector files (AI, EPS, SVG), HD exports, reusable templates. No lock-in, no royalties. You keep full control of your brand.
Long-term support
Your identity is not a one-off deliverable. We support you as it evolves: new materials, adaptation to emerging formats, graphic updates. Your brand grows with you.
F.A.Q
Frequently asked questions about visual identity
A logo is a single graphic symbol that identifies your business. A visual identity is a complete system that includes the logo, but also the colour palette, typography, iconography, usage rules and applications across all your materials.
The logo is the centrepiece; the visual identity is the ecosystem that guarantees consistency. For the detail: our logo creation page (the mark alone) and our brand guidelines page (the usage rules).
The budget depends on the scope of the project. A standalone logo creation starts at €359, a set of brand guidelines at €789, and a complete visual identity from €1,199.
See our detailed pricing on our graphic design page or request a personalised quote for free — precise costing tailored to your project. VAT not applicable (article 293 B du CGI).
Yes, and it is often the best approach. A visual identity redesign can be evolutionary: we modernise the shapes, proportions and palette while preserving the recognition cues your customers already associate with you.
The goal is to refresh your image without losing the brand equity built over the years. We have guided many companies through this transition — see our portfolio for concrete examples.
You receive the full set of source files:
- Vector (AI, EPS, SVG) — for printing and lossless resizing
- HD exports (PNG, JPG) — optimised for the web and social media
- Favicon — for your website
- Brand guidelines PDF — a reference document for your team
- Editable templates — for your everyday documents (Word, Google Docs, Keynote)
Every file is organised by use case (print, web, social media) so it is ready to use immediately.
That is the role of the brand guidelines: they formalise every rule governing the use of your identity (exact colours in CMYK/RGB/Pantone/HEX, approved typefaces, logo clear-space zones, usage restrictions).
We also deliver ready-to-use templates for your everyday materials so your teams can produce on-brand documents independently, without needing a designer for every single document.
Yes. Once the project is finalised and payment received in full, you obtain the complete transfer of commercial exploitation rights on every creation delivered. You can use, modify and reproduce them without restriction or royalty.
Maikkom retains only the moral rights, in accordance with the French Code de la propriété intellectuelle (article L121-1). The detailed terms are set out in our terms and conditions of sale.
Ready to build a memorable brand?
Book a 30-minute branding call with our creative team. We analyse your positioning, your market and your objectives to propose a strategic direction — 100% free, with no commitment.