Design trends, branding tips, web design and printing to grow your brand image.
Most buying decisions happen automatically, steered by cognitive biases. Here's how they work in marketing — and how to put them to work without manipulating.
A cognitive bias is a mental shortcut that systematically skews our judgment. Definition, a list of the main cognitive biases and concrete examples, explained simply.
What makes a visual identity successful? Through real examples, here are the 5 criteria shared by identities that capture attention, stick in memory, and drive action.
A visual identity redesign modernises a brand without losing what makes it recognisable. When to redesign, the refresh vs. rebrand distinction, and how to do it without breaking everything.
Brand guidelines bring together the rules for using a visual identity. Here are the 8 elements they should contain, with concrete examples, to keep a brand consistent.
A visual identity is far more than a logo: it's a coherent system of signs. Here's our 7-step method for creating a visual identity, from strategy to brand guidelines.
Seed paper contains real seeds: plant it in soil and it breaks down to grow flowers or aromatic herbs. Definition, how it's made and what it's used for.
A visual identity is the coherent set of graphic signs that make a brand recognisable: logo, colours, typography, patterns and usage rules. Definition and core elements.
Traditional marketing relies on what people say; neuromarketing on what their brain actually does. Here's the distinction, its practical uses and its limits.
“How much does a logo cost?” The honest answer: anywhere from a few hundred to several thousand euros. It all comes down to scope, expertise and the rights you acquire. Here's a breakdown of the real ranges.
Logo, brand guidelines, visual identity: three different things that are often mistaken for one another. Here's the clear distinction — and the order in which to build them.
Colours trigger emotions and associations that shape how a brand is perceived, sometimes in a split second. Here's how to use them with method — and the traps to avoid.