Frequently asked questions

Cognitive design means designing graphics from the way the brain actually works, attention, perception, memory, decision-making. Instead of merely aiming for « pretty », it structures the visual to capture attention, be understood, be remembered and trigger action.

Neuromarketing studies how the brain reacts to a brand (cognitive biases, emotion, attention); cognitive design applies that knowledge to visual creation. One observes, the other implements.

A visual identity is the coherent set of a brand's graphic elements: logo, colours, typography, patterns and usage rules. It makes the brand recognisable and memorable across every touchpoint.

The visual identity is the system of signs (logo, colours, typography). The brand guidelines are the document that sets the rules for using it. The logo is only one element of it.

It depends on the scope: logo only, full identity, guidelines, applications. At Maikkom they are quoted on request as a one-off service; they are included in the Maikkom Pro+ subscription (one identity creation or redesign per 12-month commitment), and not in Maikkom Pro. Get a free quote.

The unlimited design subscription is a monthly plan giving access to unlimited design requests, handled one at a time, with no monthly cap and no billing surprises. Ideal for companies with heavy graphic needs.

Two plans: Maikkom Pro at €2,200/month excl. tax (no commitment) and Maikkom Pro+ at €1,990/month excl. tax (12-month commitment, then renewed for further 12-month periods). VAT not applicable (art. 293 B of the French CGI). See the subscription page.

Maikkom Pro for communication that keeps running (campaigns, social, print) with no major overhaul ahead: monthly, no commitment. Maikkom Pro+ for the year you remake your image: identity creation or redesign and website redesign included (once per commitment), long documents, priority handling. The 12-month commitment matches how long that job takes. If you have neither an identity nor a website to redo this year, Pro is the right choice.

First deliverables typically arrive within 72 hours, then iterations follow until approval, source files included.

Yes. The studio is in Aix-en-Provence (30 min from Marseille), and we support clients all over France remotely.

Our eco-friendly printing favours recycled or certified papers, plant-based inks and short supply chains. Seed paper contains seeds: once planted, it grows instead of ending up in the bin.

Yes: bespoke showcase and e-commerce websites, designed to convert, with hosting available.

Contact us (contact@maikkom.fr or +33 6 45 38 44 68) or book a 30-minute call. The initial audit is free.