Frequently asked questions

Cognitive design means designing graphics from the way the brain actually works — attention, perception, memory, decision-making. Instead of merely aiming for « pretty », it structures the visual to capture attention, be understood, be remembered and trigger action.

Neuromarketing studies how the brain reacts to a brand (cognitive biases, emotion, attention); cognitive design applies that knowledge to visual creation. One observes, the other implements.

A visual identity is the coherent set of a brand's graphic elements: logo, colours, typography, patterns and usage rules. It makes the brand recognisable and memorable across every touchpoint.

The visual identity is the system of signs (logo, colours, typography). The brand guidelines are the document that sets the rules for using it. The logo is only one element of it.

It depends on the scope: logo only, full identity, guidelines, applications. At Maïkkom these are quoted on request — or included in the unlimited design subscription. Get a free quote.

The unlimited design subscription is a monthly plan giving access to unlimited design requests, handled one at a time, with no monthly cap and no billing surprises. Ideal for companies with heavy graphic needs.

Two plans: Maïkkom Pro at €1,990/month excl. tax (no commitment) and Maïkkom Pro+ at €2,200/month excl. tax (12-month commitment, then monthly rolling). VAT not applicable (art. 293 B of the French CGI). See the subscription page.

First deliverables typically arrive within 72 hours, then iterations follow until approval, source files included.

Yes. The studio is in Aix-en-Provence (30 min from Marseille), and we support clients all over France remotely.

Our eco-friendly printing favours recycled or certified papers, plant-based inks and short supply chains. Seed paper contains seeds: once planted, it grows instead of ending up in the bin.

Yes: bespoke showcase and e-commerce websites, designed to convert, with hosting available.

Contact us (contact@maikkom.fr or +33 6 45 38 44 68) or book a 30-minute call. The initial audit is free.