Brandbook · Brand rules
The document that keeps your brand consistent everywhere. Every visual inconsistency forces a micro-effort on your prospect's brain and erodes trust — your guidelines eliminate it. From €789.
Setting the record straight
Brand guidelines are the governing document that sets the rules for using your brand: how to use the logo, which colors, which typefaces, in which situations, and above all what not to do.
They are neither the logo (the mark on its own) nor the visual identity (the overall brand territory): they are the user manual that keeps your image identical across every channel, in every set of hands.
The business case
Consistency lowers the mental load on your audience: a brand that always shows up the same way is processed faster by the brain, and so perceived as more trustworthy. Conversely, every variation (the wrong color, a distorted logo, a random typeface) costs a micro-effort that erodes trust.
In-house, guidelines also save time: your teams and partners produce on-brand materials right the first time, without signing off on every detail.
The contents
Versions, minimum sizes, clear space, approved and prohibited uses.
Primary and secondary palette, print references (CMYK, Pantone) and web references (RGB, HEX), accessible contrast.
Families, hierarchy, sizes and uses (headings, body, web vs print).
Layout systems, margins, iconography and photographic style.
How to write and speak to your audience, for consistency beyond the visuals.
Concrete examples on real-world materials: what works, and what doesn't.
The deliverable
You receive a clear PDF brandbook and a source Figma file, so your team and partners can put them to work with ease. Guidelines applied to print as well as the web. Your brand guidelines are included in the unlimited design subscription or available à la carte (from €789, VAT not applicable, art. 293 B CGI).
FAQ
The visual identity is your brand territory; the guidelines are the governing document that sets the rules for using it.
Logo rules, colors (print and web), typography, grids, iconography, tone and do/don't examples.
A ready-to-share PDF brandbook + the source Figma files.
From €789 depending on the number of pages and applications. VAT not applicable (art. 293 B CGI).
Yes: consistency builds trust and saves time on every piece of collateral, even for a very small business.
Both: a studio in Aix-en-Provence and remote work anywhere in France.
Give your team and partners the right rules. Free quote, PDF + Figma brandbook.