The Maïkkom method · Cognitive science · Neuromarketing
Design for the brain, measure in conversions. Your competitors create design that pleases; we create design the brain chooses — grounded in perception, attention, memory and decision.
In one sentence
Cognitive design means crafting graphic work — logo, website, packaging, poster — based on what cognitive science knows about how the brain works (perception, attention, memory, decision-making), to achieve a measurable result, not just a visual that pleases.
Graphic and marketing design grounded in cognitive science, in service of converting your customers.
With cognitive ergonomics / HMI (reducing mental load in complex interfaces, cockpits, business software) — a separate academic field.
The real problem
We've all seen a beautiful logo or a beautiful website that doesn't convert. Aesthetics seduce the eye; conversion happens in the brain: selective attention, processing fluency, mental load, decision triggers.
Most graphic designers and agencies optimize for "pretty." Maïkkom optimizes the decision. That's the difference between a piece people find nice and a piece that drives action.
The heart of the method
The eye reads in Z and F patterns and seeks fixation points. We compose to steer the gaze toward the key message and the action before the words are even read.
One message, one action. We pare back and prioritize (negative space, size contrast) to reduce the effort of deciding: what is simple is chosen faster.
Anchoring, honest social proof, the primacy effect: used to make the right choice obvious — never to deceive. No dark patterns.
Emotion, recall, contrast and accessibility (WCAG): every shade is chosen for your audience and your message, not by taste.
What is simple to perceive feels more true and more trustworthy. Legible typefaces, clean shapes, consistency: trust is born of fluency.
A distinctive form, repeated and consistent, anchors itself in memory. We design so your brand is recognized, not merely seen.
The Maïkkom method
Cognitive design builds according to the laws of the brain; neuromarketing studies the brain and emotional responses to stimuli. Maïkkom integrates both into every deliverable — and, unlike the institutes that measure, we also produce the design.
On the operational side: unlimited design subscription (Pro €1,990/month, Pro+ €2,200/month, first deliverables within 72h) or à la carte services.
Cross-channel
A logo that imprints itself in memory, a consistent identity that inspires trust. See visual identity and graphic design.
Pages built around the decision journey: hierarchy, focal point, reduced friction. See website creation.
Printed pieces that capture attention on the shelf and that people keep. See eco-friendly printing.
See the brands transformed · Read the cognitive design journal
Go deeper
Designing AND producing according to the brain's responses.
Convert more visitors, without more traffic.
Colors, paper and finishes that trigger emotion.
For businesses across the Aix area.
In Aix-en-Provence and throughout France, on-site or remote. Let's talk about your project.
F.A.Q
Crafting graphic work based on cognitive science (perception, attention, memory, decision) for a measurable result, not just an aesthetic one. Maïkkom means it in the sense of graphic and marketing design.
Cognitive design builds according to the laws of the brain; neuromarketing studies the brain's responses to stimuli. Complementary, we combine both.
No. We make the right choice clear and effortless (legibility, hierarchy, honest social proof), never deceptive. No dark patterns: ethics are part of the method.
Less mental load + a guided line of sight + fluency = an easier decision. We design for the decision, not aesthetics alone — without promising a universal percentage.
Logo and visual identity, websites, print, packaging, posters, social media — any surface that needs to capture attention and steer a decision.
Two paths: the unlimited design subscription (Pro €1,990/month, Pro+ €2,200/month, first deliverables in 72h) or à la carte. VAT not applicable (art. 293 B CGI).
Logo, identity, website, print: what if your visuals were built to drive action? Let's talk — in Aix-en-Provence or remote, anywhere in France.