CRO · More customers, same traffic

Conversion rate optimisation through design

Before buying more traffic, convert the traffic you already have. We optimise your journeys according to cognitive design to turn more visitors into customers — without inflating your ad spend.

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The most profitable lever: your current traffic

Doubling your advertising budget is expensive and uncertain. Doubling your conversion rate means doubling your results at constant traffic — a lever that's often overlooked, yet the most profitable of all.

Most lost conversions don't come from the offer, but from the way it's presented: a confusing message, too much effort, a lack of reassurance at the right moment. Cognitive design corrects precisely this friction.

The levers of conversion

A clear message

Understanding in 3 seconds what you offer and why to click.

Reduced effort

Shorter journeys, lighter forms, an easier decision.

Reassurance & proof

Reviews, guarantees and trust signals placed at the right moment.

Hierarchy of attention

Guiding the eye toward the key action, with no distraction.

Audit, optimise, measure

1

Cognitive audit

Analysing the journeys and the friction points.

2

Recommendations

Optimisations prioritised by impact and effort.

3

Targeted redesign

Key pages and funnels rethought to convert.

4

Measurement

Tracking the results and iterating.

Conversion is our speciality

11 years of expertise, 86 brands transformed, a 5/5 Google rating. Cognitive design isn't an option for us: it's our method. For a page dedicated to a campaign, see landing page design; for a full website, the website redesign.

Frequently asked questions — Conversion optimisation

Increasing the share of visitors who take the desired action, without necessarily more traffic. We work on the design, the journeys and the persuasion rather than on the ad budget.

It aligns the interface with how the brain works (attention, effort, reassurance, biases) to remove the barriers to a decision.

Yes: an audit of your site/funnel, identifying the friction points, concrete optimisations all the way to redesigning the key journeys.

No serious agency can guarantee a precise figure (too many factors). We guarantee a rigorous method and a measured improvement of your journeys.

Yes: our studio is based in Aix-en-Provence, with remote support available everywhere in France.

Convert better, not at a higher cost

Let's take stock of the barriers that are costing your site customers.