Maïkkom press room
Everything you need to write about Maïkkom: ready-to-quote overview, key figures, founder bio, attributable quotes and downloadable logos. A cognitive design and neuromarketing studio in Aix-en-Provence, France.
Press contact
Florent Baeza-Wilhelm — founder of Maïkkom
✉ contact@maikkom.fr · ☎ +33 6 45 38 44 68
Interviews, expert quotes, data and visuals on request — reply within 24 business hours.
Ready-to-quote overview
Three lengths, copy-paste as needed.
One line
Maïkkom is a cognitive design and neuromarketing studio based in Aix-en-Provence, France, designing identities, websites and materials built around how the brain works — to convert, not just to please.
50 words
Founded in 2015 in Aix-en-Provence, Maïkkom is a cognitive design studio and communication agency. What sets it apart: applying cognitive science to design. Every creation — logo, identity, website, printed material — is built around how the brain works, to be understood fast and trigger action. Its signature offer: an unlimited design subscription.
120 words
Maïkkom (formerly W-Studios) is a cognitive design studio and communication agency founded in 2015 in Aix-en-Provence, France, working remotely nationwide. Its singularity lies in its method: applying cognitive science and an understanding of human behaviour to design. Visual hierarchy, mental load, eye path, cognitive biases — every visual is built to be understood fast and drive action, not just to please. The studio has transformed 86 brands and delivered over 400 creations. It offers a distinctive model, the unlimited design subscription — unlimited creation requests, handled one at a time, at a fixed monthly cost — alongside by-the-project work (visual identity, websites, eco-responsible printing).
The founder
Florent Baeza-Wilhelm is the founder of Maïkkom. A designer by training, he created the studio in 2015 (as W-Studios) before repositioning it around one conviction: good design isn't judged on aesthetics, but on its ability to be understood and to trigger a decision. That belief led him to build the studio's "cognitive design" approach, at the crossroads of graphic design and cognitive science.
Topics of expertise (interview angles)
- Cognitive design & neuromarketing — why a visual converts or not: mental load, eye path, cognitive biases.
- The unlimited design subscription — a business model that disrupts the agency-client relationship.
- 100% remote work in a creative field, from outside Paris.
- The science behind logos — why so many identities are forgotten.
Attributable quotes
Quotes you may attribute to Florent Baeza-Wilhelm, founder of Maïkkom.
"A visual's job isn't to please, it's to be understood. That's very different — and it's what the brain judges in a fraction of a second."
"Most identities fail not because they're ugly, but because they take too much mental effort to remember."
"Cognitive design isn't manipulation: it's respecting how the brain processes information to make the decision easier."
Logos & visuals to download
Maïkkom logo, to be used as-is, without altering proportions or colours.
Need a specific format (EPS, transparent background, monochrome) or project visuals? Email us and we'll send the full kit.
Fact file
- Brand name
- Maïkkom (also written Maikkom) — formerly W-Studios
- Legal form
- Sole proprietorship — Florent Baeza-Wilhelm
- SIRET
- 883 670 960 00029 · APE code 1813Z
- Founded
- 2015, in Aix-en-Provence
- Location
- Aix-en-Provence (PACA) — remotely across France
- Press contact
- contact@maikkom.fr · +33 6 45 38 44 68
- Wikidata
- Q140309525
Useful links
- Maïkkom at a glance (fact sheet) · About · Portfolio
- Cognitive design · Journal of cognitive design (blog)
Maïkkom press room — for journalists and media. Updated: 27/06/2026. © 2026 Maïkkom — sole proprietorship Florent Baeza-Wilhelm, Aix-en-Provence.