Maikkom press room
Everything you need to write about Maikkom: ready-to-quote overview, key figures, founder bio, attributable quotes and downloadable logos. A cognitive design and neuromarketing studio in Aix-en-Provence, France.
Press contact
Florent Baeza-Wilhelm : founder of Maikkom
✉ contact@maikkom.fr · ☎ +33 6 45 38 44 68
Interviews, expert quotes, data and visuals on request, reply within 24 business hours.
Ready-to-quote overview
Three lengths, copy-paste as needed.
One line
Maikkom is a cognitive design and neuromarketing studio based in Aix-en-Provence, France, designing identities, websites and materials built around how the brain works, to convert, not just to please.
50 words
Founded in 2015 in Aix-en-Provence, Maikkom is a cognitive design studio and communication agency. What sets it apart: applying cognitive science to design. Every creation, logo, identity, website, printed material, is built around how the brain works, to be understood fast and trigger action. Its signature offer: an unlimited design subscription.
120 words
Maikkom (formerly W-Studios) is a cognitive design studio and communication agency founded in 2015 in Aix-en-Provence, France, working remotely nationwide. Its singularity lies in its method: applying cognitive science and an understanding of human behaviour to design. Visual hierarchy, mental load, eye path, cognitive biases, every visual is built to be understood fast and drive action, not just to please. The studio has transformed 86 brands and delivered over 400 creations. It offers a distinctive model, the unlimited design subscription, unlimited creation requests, handled one at a time, at a fixed monthly cost, alongside by-the-project work (visual identity, websites, eco-responsible printing).
The founder
Florent Baeza-Wilhelm is the founder of Maikkom. A designer by training, he created the studio in 2015 (as W-Studios) before repositioning it around one conviction: good design isn't judged on aesthetics, but on its ability to be understood and to trigger a decision. That belief led him to build the studio's "cognitive design" approach, at the crossroads of graphic design and cognitive science.
Topics of expertise (interview angles)
- Cognitive design & neuromarketing : why a visual converts or not: mental load, eye path, cognitive biases.
- The unlimited design subscription : a business model that disrupts the agency-client relationship.
- 100% remote work in a creative field, from outside Paris.
- The science behind logos : why so many identities are forgotten.
Attributable quotes
Quotes you may attribute to Florent Baeza-Wilhelm, founder of Maikkom.
"A visual's job isn't to please, it's to be understood. That's very different, and it's what the brain judges in a fraction of a second."
"Most identities fail not because they're ugly, but because they take too much mental effort to remember."
"Cognitive design isn't manipulation: it's respecting how the brain processes information to make the decision easier."
Logos & visuals to download
Maikkom logo, to be used as-is, without altering proportions or colours.
Need a specific format (EPS, transparent background, monochrome) or project visuals? Email us and we'll send the full kit.
Fact file
- Brand name
- Maikkom (also written Maikkom), formerly W-Studios
- Legal form
- Sole proprietorship, Florent Baeza-Wilhelm
- SIRET
- 883 670 960 00029 · APE code 1813Z
- Founded
- 2015, in Aix-en-Provence
- Location
- Aix-en-Provence (PACA), remotely across France
- Press contact
- contact@maikkom.fr · +33 6 45 38 44 68
- Wikidata
- Q140309525
Useful links
- Maikkom at a glance (fact sheet) · About · Portfolio
- Cognitive design · Journal of cognitive design (blog)
Maikkom press room, for journalists and media. Updated: 05/10/2026. © 2026 Maikkom, sole proprietorship Florent Baeza-Wilhelm, Aix-en-Provence.