The short answer: a logo costs anywhere from a few hundred to several thousand euros, and a complete visual identity typically runs from €1,500 to €10,000+. That gap isn't sales fog — it reflects very different services sold under the same word.
What makes the price vary
Four factors account for most of the spread:
- Scope. A standalone logo is worlds apart from a complete identity (logo + variations, colours, typography, applications, usage guidelines).
- Expertise. A €50 template logo and an identity crafted by a specialist studio don't do the same job: one decorates, the other puts the brand to work.
- The deliverable. Source files, applications (web, print, social, favicon), a usage guide: the more complete it is, the more usable it stays over time.
- The rights. Transfer of usage rights, exclusivity: these carry real value, especially for a brand built to last.
The real ranges (2026)
- Logo only (freelancer, simple scope): €300 to €1,500.
- Logo + mini guidelines (colours, typefaces, basic rules): €1,000 to €3,000.
- Complete visual identity (brand system + graphic guidelines + applications): €3,000 to €10,000+.
Why a “cheap” logo often costs more
A rushed logo gets paid for twice: once at purchase, and again when it has to be redone because it doesn't work at small sizes, looks like a competitor, or feels dated within six months. A visual identity is an asset: it's designed to last and to convert, not just to please.
And at Maïkkom?
Two options: à la carte services (logo, identity, guidelines) by quote, or the unlimited design subscription, which bundles these creations into a fixed-cost monthly plan — ideal if your design needs are ongoing. Either way, the initial audit is on us: request a free quote.