Design trends, branding tips, web design and printing to grow your brand image.
What makes a visual identity successful? Through real examples, here are the 5 criteria shared by identities that capture attention, stick in memory, and drive action.
A visual identity redesign modernises a brand without losing what makes it recognisable. When to redesign, the refresh vs. rebrand distinction, and how to do it without breaking everything.
Brand guidelines bring together the rules for using a visual identity. Here are the 8 elements they should contain, with concrete examples, to keep a brand consistent.
A visual identity is far more than a logo: it's a coherent system of signs. Here's our 7-step method for creating a visual identity, from strategy to brand guidelines.
A visual identity is the coherent set of graphic signs that make a brand recognisable: logo, colours, typography, patterns and usage rules. Definition and core elements.
“How much does a logo cost?” The honest answer: anywhere from a few hundred to several thousand euros. It all comes down to scope, expertise and the rights you acquire. Here's a breakdown of the real ranges.
Logo, brand guidelines, visual identity: three different things that are often mistaken for one another. Here's the clear distinction — and the order in which to build them.