Graphic Design · Crafted through cognitive design

Professional logo design

A logo that stays etched in memory, not one that merely decorates. A core shape recognisable even when blurred, legible from favicon to storefront sign. From €359.

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What makes a good logo?

A good logo is not simply "pretty": it is recognisable, memorable and legible everywhere. We design it according to cognitive design — a distinctive core shape that stays identifiable even when scaled down to a favicon or glimpsed for a fraction of a second.

A professional logo has to work in colour as well as in black and white, large as well as tiny, and anchor itself in your customer's memory. It is an object of recognition, not decoration.

The types of logos we design

Wordmark

The brand name shaped typographically, with no symbol. Elegant and direct.

Monogram

Stylised initials: compact, ideal for digital and favicons.

Symbol / icon

A distinctive shape that embodies the brand and is recognised without the name.

Combination mark

Name + symbol: the most versatile format, adaptable across every medium.

The 4-step logo design process

1

Brief & immersion

We get to know your brand, your audience and your competitors to aim for a distinctive shape.

2

Concepts

2 to 3 reasoned concepts, presented in real-world context (signage, screen, favicon).

3

Cognitive refinement

Memorability testing, legibility at small sizes, contrast: we optimise for the brain.

4

Delivery

All source files and variations, ready for web and print.

What you receive

Vector files (AI, SVG, EPS, PDF) and raster files (PNG, JPG), colour / black-and-white versions, on light and dark backgrounds, favicon included. You own your logo (see terms and conditions). Need to go beyond the mark? Discover the complete visual identity.

Logo redesign

Already have a logo? We modernise it without losing your recognition equity: we keep what identifies you and refresh the rest.

How much does a logo cost?

Logo design starts at €359. The price depends on the number of concepts and variations. VAT not applicable (art. 293 B of the CGI). For recurring design needs, see the unlimited design subscription.

Frequently asked questions — Logo design

From €359, depending on the number of concepts, variations and deliverables. VAT not applicable (art. 293 B CGI). Free quote.

7 to 14 working days depending on the rounds of feedback; initial concepts possible within 72 hours for urgent projects.

The logo is the mark on its own. The visual identity is the complete brand territory (logo, colours, typography, collateral, tone of voice).

Vector files (AI, SVG, EPS, PDF) and raster files (PNG, JPG), colour / B&W versions, light and dark backgrounds, favicon. Ready for web and print.

Yes, 100%: source files and usage rights delivered (see terms and conditions).

Yes: a redesign that modernises the mark while preserving your recognition equity.

Yes, all across France: in person across the Pays d'Aix, remotely elsewhere.

A logo you won't forget

Let's talk about your brand. Free quote, source files included, in Aix-en-Provence or remotely.