Rebranding · Without losing your equity
Modernise your logo without erasing what your customers already recognise. We evolve your brand through cognitive design: more current, more legible, with no break in recognition.
The challenge
The trap of rebranding is throwing away the recognition equity built up over years. Your customers identify your brand by a colour, a shape, a symbol: break it all and you're starting from scratch in their memory.
Our approach: diagnose what makes up your visual equity, then evolve only what needs to change — for a logo that's more current and more legible, with no disruption for those who already know you.
Our approach
What your customers recognise: colour, symbol, typography, shape.
Refresh or full redesign, depending on the gap with your positioning.
A logo that works as a favicon, as an avatar, small or large.
Consistent rollout through refreshed brand guidelines.
The method
Current visual equity and repositioning goals.
Evolution routes, from a refresh to a full redesign.
A new logo built on cognitive design.
Files, variants and updated brand guidelines.
Why Maïkkom
11 years of expertise, 86 brands transformed, 5/5 Google rating. Starting from scratch rather than redesigning? See logo design. Need to go all the way to a complete brand territory? See visual identity.
F.A.Q
When it feels dated, reads poorly at small sizes or on screen, no longer reflects your positioning, or after a major shift in the business.
Not when the redesign is handled with care: we evolve your visual equity (colour, symbol, type) without breaking the recognition you've earned.
Depending on the gap between your current logo and target positioning: a subtle refresh or a full redesign, after a diagnosis.
The redesign can come with an update to your brand guidelines to roll out the new logo everywhere.
Yes: our studio is in Aix-en-Provence and we work remotely throughout France.
Let's talk about your current logo and what it could become.